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CHATEAU

DENMARK

“它将创意表达与建筑细节融为一体

同时融入Soho的反叛精神”

Brand History_

品牌故事

这是一个全新的概念酒店，位于伦敦Soho区的 Denmark Street，Soho的多元化和亲民感给人一种新奇不羁的刺激氛围。受到 Denmark Street 标志性历史的启发，CHATEAU DENMARK 酒店作为沉浸式媒体区的一部分，横跨16栋建筑，拥有55间不同类型的套房以及会议空间，在这里你可以感受到高品位的艺术审美和时尚格调。

This is a brand new concept hotel located on Denmark Street in Soho, London. Soho’s diversity and closeness give people a new and uninhibited excitement.Inspired by Denmark Street’s iconic history, Chateau Denmark will open 4th April 2022, mixing creative expression with fine architectural detail. The new and independent brand is set across 16 buildings, with 55 Session Rooms and Apartments featuring distinct design narratives reflecting each building’s history while dialling into the rebellious spirit of Soho.

Design Inspiration_

设计灵感

Taylor Howes 团队的设计灵感来自英国音乐的发源地 Denmark Street，这里从来都不缺少传奇，它曾是历史上滚石乐队录制第一张专辑的地方，艾尔顿·约翰(Elton John)1970年在丹麦街写出了“Your Song”，著名吉他手 Jimi Hendrix、摇滚乐队 The sex Pistols 都曾在这里度过一段时光。设计师结合建筑历史、街道的音乐背景以及精致的材料和现代工艺，创造出大胆而有趣的设计作品。

Inspired by the birthplace of the British music scene, Chateau Denmark will boldly reflect Denmark Street’s best loved sentiment; creative expression.

The street, well documented in history, is where The Rolling Stones recorded their first album, Jimi Hendrix often frequented, the Sex Pistols once lived, Chrissie Hynde spent time and of course where many believe, Ziggy Stardust was born. Designers combine architectural history, the musical backdrop of the street, and refined materials and modern craftsmanship to create bold and playful design pieces.

CHATEAU DENMARK 是一个具有创造力的综合体

它呈现了真正意义上的无与伦比

项目解析

作为一个完全独特的设计创意，酒店房间设计分为四个不同的叙事主题，这是一次穿越 Denmark Street 的多彩旅程。《古哥特式》捕捉到了一种特殊的魅力，呈现出迷幻灵惑的腔调，而《经典流传》提供了奢华与放纵的维多利亚时代审美。《现代迷幻》通过纹理、装饰面和醒目色彩，将六七十年代的伦敦生活再现。《朋克时代》则是对原始的、反建制运动的现代诠释，表现出不那么专制的一面。或许这就是朋克文化的力量，即使身处深暗，但是光明和希望依旧和平共处。

As a wholly unique design intent, the rooms have four distinct narratives, best described as a figurative journey through Denmark Street’s prolific days. ‘Vintage Gothic’ captures a particular charm and presents dramatic intrigue, while ‘Timeless Grandeur’ offers an opulent and indulgent Victorian-era aesthetic. ‘Modern Psychedelia’ brings 60s and 70s London to life through texture, finishes and striking palettes. ‘Punk Now’ is a modern interpretation of the raw, anti-establishment movement, presenting the irreverent side of being far less than authoritarian.

Vintage Gothic

古哥特式

为了呼应概念酒店的摇滚生活方式，设计师为客人和朋友创造惬意的聚会场所，在全木材的酒吧以及红色大理石的映衬下，整体氛围奢华而精致，洗漱室的红黑搭配仿佛点睛之笔，尽显雍容华贵的腔调气质。丰富的纹理和华丽的触觉游走在这些迷幻灵感的房间，时刻捕捉Soho的流行和颠覆文化的调情。

In order to echo the rock and roll lifestyle of the concept hotel, the designer creates a cosy meeting place for guests and friends. Against the backdrop of the all-wood bar and red marble, the overall atmosphere is luxurious and refined. The red and black combination in the bathroom seems to be the finishing touch. Full of graceful and luxurious tone temperament. Rich textures and gorgeous touches roam these psychedelic-inspired rooms, capturing the pop and culture-subverting flirtations of Soho.

Punk Now

朋克时代

受到朋克文化的启发，捕捉到了社区和地区原始的、无与伦比的能量。以客人为中心，高级客房设有一个金色镶边的黑白涂鸦纹作为床头装饰。红木和大理石床边的深色木墙、工业混凝土环绕带来丰富的纹理和戏剧性的饰面形成对比。与此同时，床上方悬挂着一盏由镍、铁和玻璃制成的枝形吊灯作为点缀。

Housed in the Now Building on Denmark Place and inspired by punk culture, these rooms capture the neighbourhood and district’s raw, unrivalled energy. Placing guests at the centre of everything, Superior rooms feature a gold trimmed black and white graffitied signature bed as the statement piece. With the mahogany and marble bedside against a feature dark stained timber wall, an industrial concrete surround brings together the contrast of rich texture with dramatic finishes. Meanwhile above the bed hangs a chandelier finished in nickel, iron and glass.

Timeless Grandeur

经典流传

经典流传体现了一种特殊的魅力，呈现出戏剧性的效果。彰显了奢华、放纵的维多利亚时代审美。床头柜放置在锃亮的金色灯光下，抵消了复古品和生动的掌纹软垫椅，而黑色的人造革沙发则完成了大胆的美学挑战。

Timeless Grandeur’ offers an opulent and indulgent Victorian-era aesthetic.Bedside tables sit beneath polished gold light features, offsetting vintage pieces and vivid palm print upholstered statement chairs while a black faux leather sofa completes the bold aesthetic.

Modern Psychedelia

现代迷幻

现代迷幻则通过纹理、装饰面和醒目色彩，将六七十年代的伦敦生活再现。这些房间结合了60年代和70年代的美学，展现了一个节奏更快、规则更宽松、人们更自由的时代。

Modern Psychedelia’ brings 60s and 70s London to life through texture, finishes and striking palettes.Layered with contemporary notes from both a 60s and 70s aesthetic, the rooms champion a moment where times were faster, rules were looser, and folks were a little freer.

“对我们来说，这是一个多元且丰富的空间作品，我们遵循英式文化的脉络，凝练空间的情绪和记忆，直抵人们向往的奢享朋克。” —— Taylor Howes

For us, this is a diversified and rich space work. We follow the vein of english culture, condense the mood and memory of the space, and reach the luxury and punk that city people yearn for.

编辑 / 安德马丁

图文 / 安德马丁、Taylor Howes